In today’s modern world, you either exist on the first page of Google, or your business closes shop. Or maybe it won’t close down entirely, but it will struggle to keep up with rising costs. Conversion rate makes or breaks any business, as a conversion is what transfers clicks to cash. Getting your customer’s attention is one thing but transforming it into a profitable action is an entirely different beast. Getting to that point of being noticed and attractive to customers, staying on their radar and profiting from it requires some SEO and SERP magic. Most of these tricks&tips are happy to share in the points below, so let’s start!
1. SERP increases CTR
Ok, let’s break down all these acronyms, so we are on the same page. SERP stands for search engine results page, and CTR stands for click rate. The first is responsible for getting you to the front page of your customers, and the latter is responsible for actual interaction between your customer and the results.
While getting on the first page is the ultimate goal, there are still ten or so, choices presented on Google’s first page. Various disciplines of digital marketing come into play where the slightest differences can lean customers towards clicking on your business. Having a high SERP with a low CTR indicates that something is off, as a high SERP needs to lead to a high CTR and subsequently more conversions.
2. SERP boosts organic results
Organic search results come from slow and steady growth. Being in the business for years, pumping out steady content, using social media and capitalising on word-of-mouth recommendations, all get you steady organic growth. Generally speaking, organic growth is any growth that happens without your, or with minimal, capital investment and influence.
Letting your results and quality do the work sounds great on paper, but what if you don’t have the luxury of time? Organic results take a substantial amount of time to happen, and many companies don’t have the luxury of a jog but need to sprint. That’s where paid SERP acts as a boost or an injection that gets you higher results. You’ve probably heard of low CTRs thru paid promotions, but while the percentages may be low, there are two other factors to consider.
One is the sheer number of visits. 10% CTR from organic 100 visits and 5% from 10.000 paid ones are not the same, even if the latter is lower. You also need to look at the long run. Paid SERP boosts to offer a jump start, and you can monitor the aftermath of such a promotion and reap the after rewards, which leads to a Perpetuum mobile in search growth.
3. SEO helps SERP
We’ve mentioned SEO a couple of times, but it derives a spot of its own. Think of SEO as means and the SERP as a result. SEO practices and techniques fine-tune your site, so Google ranks it better than others, giving you a head start. Advantages that good SEO brings come with time, dedication, money and quality experts that you can employ. When you don’t have the time for the above, you can result to the same methods as with paid promotions.
Reaching out to experienced and knowledgeable professionals, like SEO Services Sydney, can get you on the right track. Getting help anywhere you can lead to higher SERP, and with it come better results. There is no need to reinvent the wheel, as you can hire professionals to do the job for you. Think of SEO agencies as specialised companies that offer services, just like any other. As such, they can help you with your SEO problems, fast and efficiently, while your competition is still struggling to adapt. SEO is everything in modern business, and the company with the better SEO department wins.
4. SERP rankings show your bottlenecks
Exactly as the title suggests, your SERP rankings can bring valuable data to create a self-sustaining loop. It will go something like this. First, you have the initial data from the SERP ranking that shows where your customers arrive and from what point they leave. Using Google Analytics can easily point towards troubling areas. Then you can use this data to un-clog and improve such places. From that point, it’s all rinse and repeat.
Great website design leads to higher CTR conversion and profitability. Which will in turn lead to a higher Google ranking and bring in more people and data that will show towards the next area ripe for improvement. While the start of such a loop is humble and minuscule in range, we all have to start at one point. The more you use data provided by SERP, the more improvements you can implement on your site and get better Google standings.
5. SERP shows who your customers are
In which age group do your customers fit? What devices do they use when buying? How long are they waiting, or where are they clicking? While all of this data is related to our previous post, it’s worth noting that SERP also provides a bigger picture and can broaden your market research. Creating the ideal customer in your mind, one that your product or service is perfect for is what all companies strive for in their marketing campaigns.
SERP shows you how your customers are, and then you can go beyond your site optimisation and focus on your product and/or service optimisation. Different services and products appeal to different people, and when you find your niche, you must adapt. Exploiting your natural advantage and catering to your customer base creates a strong brand presence and brand loyalty, something that can’t be measured with money but is priceless.
Making any changes and improving your knowledge in any field is admirable. Not only will you be learning more, but you will also profit from such an endeavour. Understanding how our modern market works and using all the tools at your disposal leads to better results. All fields have their respective tools, and with proper guidance and understanding you can have maximum results. We wish you all the best!