After defining the digital marketing strategy and actions, it is time to choose the tools you should use. Below, Li Creative Technologies list some of the most used tools in each of the areas of digital marketing and explain their advantages.
Currently, the most used website development tool on the market is WordPress , which allows you to create websites with lots of features. It has free and paid plugins and has several templates, which will allow you to create a differentiated website from other companies.
On the other hand, there are some tools for building websites that are intuitive and allow you to create a website quickly, like Wix and Webnode. For creating e-commerce projects, the most used are Prestashop (free), Shopify and BigCommerce .
The KWFinder and Ubersuggest allow analyzing the number of monthly searches for a certain keyword, the level of competitiveness of a word and its ease of positioning at both paid and organic.
Semrush, on the other hand, is one of the most popular tools for analyzing websites and blogs from an SEO point of view, since it allows you to find link building opportunities, monitor competition, issue reports and includes features related to other areas of digital marketing.
The Google Analytics and some features of Moz are free and let you see the metrics of a website, both in the field of authority, such as the page.
Digital Marketing Tools: Conversion Optimization – CRO
Google has some free tools that can help to optimize the conversion of your website. Google Optimize makes it possible to perform A / B tests that will help discover the version of the page that converts the most.
Some heat map tools allow you to discover the sections that attract the most attention from users, based on the route of your mice on the content of the site. The best known tools of this type are Clicktale and Hotjar .
Digital marketing tools: Email marketing
The Mailchimp is one of the tools of choice of integrated digital marketing campaign that send newsletters to their contact lists. It also allows you to perform A / B tests for email marketing, with more than 100 templates and good performance reports.
Another totally national tool is E-goi , which offers a free plan for up to 5,000 contacts and allows you to create newsletters, SMS for e-commerce, Web Push and more.
Digital Marketing Tools: Monitoring the competition
In addition to the aforementioned KWFinder and Semrush , we can also consider Adplexity, where you can discover the ads that are running in different markets, noticing those that have more clicks and receive more traffic. So you can find your way to differentiate yourself from your competitors.
Buzzsumo, on the other hand, allows you to map some content with better performance in real time and with a geolocalizer filter, which allows you to understand the strengths and weaknesses of the competitor’s content and predict what might go viral.
Social networking tools
There are several tools that help in all stages – from choosing the design of the publications, to scheduling them and preparing reports to monitor their performance.
The Social Sprout allows you to schedule posts for different networks such as Facebook, LinkedIn, Instagram and Twitter, with packages whose prices vary depending on the number of network profiles you want to include. Also through the platform you can prepare performance reports, which are more readable than those issued by the social networks themselves.
The Swonkie, a Portuguese platform, has similar features but also allows you to perform additional activities such as scheduling stories on Instagram, do research influencers, monitor the profiles of social networks of its competitors, develop optimized blog articles for SEO and more.
Still for research of influencers and elaboration of campaigns with several influencers, some international platforms already stand out from the others. This is the case of Indahash, which already has a large presence in the United States market.
Design Tools for Digital Marketing
Design is a discipline that must be present at the different stages of your digital marketing strategy. There are, therefore, many tools that help to create content for websites and social networks, quickly and without great difficulties.
Video is one of the most consumed content formats on the internet, so investing in the production of quality videos is very important.
The most popular professional tools for editing videos are mainly Adobe Premiere and Final Cut. They are paid tools and require a level of in-depth knowledge to handle them.
Among video editing software, some offer free and paid versions, which we recommend for the amount of effects and the intuitive interface, which are mainly Hitfilm Express and Shotcut .
Image editing software
There are two Adobe tools that are extremely common in the daily life of a digital marketing agency. Adobe Photoshop and Adobe Illustrator, which despite having many features in common, have different uses.
Adobe Photoshop works best when handling, editing and creating bitmapped images. Adobe Illustrator works through vector creation, creating drawings by curves according to mathematical equations. That is, no matter how much you have to enlarge an image in Adobe Illustrator, it will not lose quality.