The web hosting market has grown enormously over the last decade since we first had a need for hosting and will reflect tremendous growth in the coming years.Web hosting providers are offering several new hosting-related services and innovative solutions like Servers, Data Centers, Data Management Software, Devices, and Security Protocols.
These new trends are becoming a necessity of this modern world. So if you provide web hosting services, then you need to stand out your business from the competition, and here are the top 10 web hosting market trends that will help you highlight your brand among all the web hosting providers.
Web Hosting Marketing Tip: You must follow these digital marketing trends to grow your web hosting business.
#Trend 1. Go For Green Web Hosting
The annual production of CO2 emitted into the atmosphere is about 43 billion tons, which is equivalent to 31 million cars circling all around the globe at a time.
The main reason for this amount of CO2 production is the large number of hardware devices stored in data centers, their cooling technology, and the controlled environment they require for a long-lasting operation. The proper functioning of hardware requires high consumption of electricity, which causes a large amount of CO2 production.
In order to resolve this, you must go for green web hosting as it operates the hosting infrastructure on servers, devices, and routers that consume little to no energy and are super fast as compared to normal web hosting. Investing more in green initiates has been proved more sustainable web hosting and provides your clients 100% uptime.
#Trend 2. Switch Yourself to SSD
Solid State Disk ( SSD) is the new game-changer as it uses advanced processors in its servers. With SSD, the web hosting servers become capable enough to detect and fetch the data it requires, also it speeds up the response time of inputs.
SSD does everything the HDD does, except storing the data on interconnected flash memory chips that hold the data; even if there’s no current. Besides, it amplifies the browsing experience, offers you shorter loading times, additional speed, and makes operations fast.
The browsing experience will be much more pleasant thanks to shorter loading times. In addition to speed, SSDs are more secure and reliable.
#Trend 3. Manage Your Clients and Billing With WHMCS
Operating a web hosting business successfully requires handling a lot of processes altogether. You need to provide the highest uptime hosting services, high performance, manage several clients, handling billing, domain reselling, and much more. Handling all these operations individually from separate platforms becomes complex and hectic.
Therefore, it is advised to use WHMCS, a leading web hosting management and billing platform that automates all the aspects of your web hosting business, including client management, payments, domain reselling, and so much more.
Pro Tip: You can customize your WHMCS website even better with the best WHMCS client area themes, specially designed to manage your web hosting sites’ SEO and website design.
#Trend 4. Start Following Web Security Protocols
Web hosting sites carry sensitive business information, payment details, which makes them highly prone to hacking. In the last decade, several cases of data hacks and cybersecurity breaches were reported by thousands of web hosting providers. To prevent your web hosting business from cyberattacks and threats, you must understand the importance of security protocols.
In order to strengthen the security of your web hosting business, you must start taking the advantage of security protocols to offer your clients the personal security they need.
Start performing compliance checks for the CMS vulnerabilities, standard SSL certification, and encrypted data storage. In addition, you must start implementing Two-factor authentication (2FA) and other phone number verification methods as this will make your account harder to hack.
#Trend 5. Automated Backups Are a Big Time Saver
If you want to focus on your crucial business tasks only and don’t want to waste your time on additional activities then make automatic backups for your business partner. These backups will backup and modify the necessary files only to continue the website operations. This will ensure that your website is running fast even without encountering any failure.
All the web hosting market trends defined here already exist, however, web hosting providers are unaware of this or do not implement these while offering the services. In the upcoming years, these web hosting trends will become standard practices in the web hosting industry and all web hosting businesses should start implementing these trends and keep their brand out of the crowd.