SMS messaging has been a beneficial communication tool for businesses for a long time. Because of its accessibility and cost-effectiveness, SMS messages made it quicker for companies to connect with their partners, employees, and customers. And while utilizing texts brings forth numerous advantages, they also come with risks if not appropriately secured with enterprise SMS archiving.
Why You Should Secure Business SMS Messages
Planning for an SMS campaign, you need to prioritize the security of your recipients.Receiving information from your customers through texts means entrusting potentially valuable data to third-party service providers. There are many reasons why enterprise text archiving and other security solutions are needed, including the following:
- Compliance regulation violations
- Legal disputes
- Broken reputation
- Lackluster competitiveness
- Decreased trust
Ways to make your Business SMS Messages Secure
Cybersecurity attacks are becoming increasingly prevalent and smarter, making organizations firmer with their regulations on business messaging compliance. While there is no guaranteed method to deter these attacks completely, taking steps to prevent them should remain your goal.
Do your Research on the SMS Provider
The initial step you can take to ensure safe and compliant use of SMS messaging for business. You want to ensure the SMS provider you entrustyour communications to is reliable and secure. You can check out client reviews for any breaches history and the type of support they can offer.
Understand Rules and Regulations
Various organizations like FINRA and SEC have implemented compliance regulations on businesses. It is imperative to familiarize yourself with the rules they have set and comply with the requirements for business communications.
Obtain Written Consent
Before launching your message campaigns, you must first obtain written consent from your customers that they are willing to receive texts from your company. You can get their written signature through your website, email, or telephone keypress.
Send a Confirmation Message
If your customer has opted-in to receive messages from your company, the first message you should send them is a confirmation text. The confirmation text should check if they have consented to your offer. Usually, your confirmation message should include the following:
- Company name
- Message rates may apply
- Message frequency
- Opt-out steps
Formulate your Content
Plan what you want to include in your texts to help boost your company’s presence and efficiency. Remember your text messages should contain only what your customer has consented to receive. You should also avoid unethical or undesirable content such as alcohol, firearms, tobacco, or sex.
Opt-Out Function
Your customers might not want to receive messages from you anymore, so always ensure you have a step-by-step guide on how they can optout of your texts. Opting out can be as simple as sending a one-word code, which you should reply with a confirmation. Always remind your recipients they can opt-out of text campaigns.
Use a Message Archiving Solution
Archiving can help your company remain compliant with text messaging. Just in case something happens, you have a record you can present as evidence. Working with a reliable archiving solutions provider like LeapXpert can improve your handling and managingof your SMS messages.
To learn more about their services, visit LeapXpert’s website at https://www.leap.expert/.
