When people shop on Amazon, they rely on filters to narrow their choices. That’s why — if you want to increase your sales on Amazon — you need to classify your products into the appropriate categories and sub-categories.
For example, if you sell grills, you have several categories available, including:
Patio, Lawn & Garden
Outdoor Recreation
Kitchen & Dining
If you’re selling a propane grill for backyards, you’d want to choose the “Patio, Lawn & Garden” category. For the sub-category, you’d choose “Propane Grills.” Now, when users search for grills, they can find — and purchase — your product with ease.
For quick product categorization, Amazon offers a Product Classifier &for profit estimates use Amazon profit calculators
Optimize your product listings with relevant keywords
In addition to categorizing your products, you also want to optimize each of your product listings. By optimizing your product listings with relevant, high-value keywords, you can improve your visibility in search results.
Meaning, that when a user searches for, “propane grills,” your product appears on the first page of results.
Based on search data from Google, it’s evident that businesses ranking on the first page of results earn the most traffic. For example, the website that ranks first in a Google search result receives 33 percent of search traffic.
While different platforms, it’s likely that user behaviour on Google carries over to Amazon. Shoppers will view the highest — and most relevant — search result first. And Amazon’s algorithm ensures it’s providing users with relevant results, as people wouldn’t shop there otherwise.
That is why it’s critical that your product listings feature keywords in the following areas:
- Product title
- Product description
- Product features
- Make sure, however, that you’re targeting relevant keywords and avoiding keyword stuffing.
Target long-tail keywords
If you want to boost your sales on Amazon, you need to optimize your product listings with long-tail keywords.
What are long-tail keywords?
Keywords with three to four words
Keywords with a specific user intent
Keywords with a lower search volume, competition, and cost-per-click (CPC)
Companies unfamiliar with SEO often optimize their products for short keywords, which are very popular, broad & high competition. A short-tail keyword features one – two words and has a broad intent. That’s why short-tail keywords often have a high search volume.
For example, “propane grill,” could mean a variety of things, including:
- A propane grill for a deck
- A propane grill for camping
- A propane grill for boating
- A propane grill for RVs
In most cases, your propane grill isn’t a one-size-fits-all solution. It probably serves a specific use — which means a user probably can’t move it from their deck to their boat. That’s why you want to target a long-tail keyword that captures the exact intent of a user.
For example, “portable propane grills for camping,” is a long-tail keyword. A user searching for that on Amazon knows what they want and need — a portable propane grill that they can use for camping trips, not for backyard parties.
Focus on long-tail keywords in your strategy, and you’ll reach your target shopper and increase sales.
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