1. Video content
Social medias are an essential part of the business industry. Nowadays, almost everyone who has the internet is using social medias. In 2022 TikTok is considered as the best social media for online marketing. TikTok helps you to grow awareness of your brand and reach potential customers. To gain popularity, it’s important to get cheap tik tok likes.
2. Custom Targeting and Content Segmentation
The importance of a personalized target is taking more and more space in a company’s digital strategy. Internet users no longer react to catch-all advertisements. By addressing the target audience in a personalized way , you will have more impact in attracting attention to your services or products.
Content segmentation , on the other hand, makes it possible to target potential customers according to the geographical location and the interests close to the brand. Thus, by subscribing to your newsletter, for example, the Internet user can select the areas that interest him and refuse the others. Opt – in and opt-out are important in view of an increasingly refined digital strategy.
3. Conversational Marketing: Chatbot
The little robots created by AI are everywhere, even in the administration! The Chatbot has entered the mores of companies and institutions, as if talking to a friend. It humanizes the website and social networks to respond to a problem or by giving advice live.
The user experience is improved thanks to conversational marketing which adapts to the new behaviors of Internet users via instant messaging.
4. Automation of marketing tasks with artificial intelligence
By automating marketing tasks , the company has real-time monitoring of:
- the evolution of its website traffic;
- the analysis of the behavior and needs of Internet users as part of the user journey;
- the automatic launch of advertising campaigns;
- the analysis of the history of purchases for e-commerce sites.
AI makes it possible to collect and analyze all this data, but goes even further, by generating a personalized advertising offer. However, beware of automatically generated content, it is now penalized by Google!